Debating whether to specialize or stay general? The truth: start broad, refine smartly.

Key takeaways:

Experiment with projects and industries to find what excites you.

Niching is a tool, not a trap — it helps the right clients find and trust you.

Combine project type + industry for a strong differentiator (e.g., SEO for law firms).

Timing matters: too soon, and you risk burnout; too late, and you may miss opportunities.

Your niche evolves through experience — notice patterns in repeat clients, projects you enjoy, and where you can add the most value. Start broad, focus strategically, and pivot as needed.