AI e-commerce startup Spangle, founded by former Bolt CEO Maju Kuruvilla, has raised $15 million in a Series A funding round, valuing the company at $100 million. The round was led by NewRoad Capital Partners, with participation from Madrona, DNX Ventures, Streamlined Ventures, and strategic angels, bringing total funding to $21 million.

Spangle is tackling a major shift in online retail: consumers increasingly discover products through AI tools, social platforms, and recommendation engines before ever reaching a brand’s website. Kuruvilla’s vision is to help retailers respond in real time, using AI to personalize shopping experiences dynamically as customers move through their sites.