At the core of Spangle’s platform is ProductGPT, a proprietary AI model that builds shopping pages on the fly instead of sending users to static product or category pages. Based on signals like referral source, browsing behavior, and similar shopper activity, the AI generates tailored layouts, recommendations, and content in real time.

Since emerging from stealth, Spangle has signed nine enterprise customers, including Revolve, Alexander Wang, and Steve Madden. Brands using the software report close to a 50% increase in revenue per visit and a doubling of return on ad spend, underscoring why investors are betting that AI-native commerce platforms like Spangle could become foundational infrastructure for the next generation of online retail.