The competition for AI chatbot dominance is intensifying, and Google is going after one of the biggest barriers: switching costs. With new features that let users import chat logs and personal data, Gemini is designed to feel familiar from day one.

Despite having massive reach through Android and Chrome, Gemini still trails behind leaders like ChatGPT in user engagement. By making it easier to migrate, Google is betting that convenience — not just capability — will be the key to winning users in the crowded AI landscape.