Morgan Stanley is preparing to enter the US spot Bitcoin ETF market with a highly aggressive pricing strategy, proposing a 0.14% fee—significantly lower than competitors like BlackRock’s 0.25%. This move positions the $9 trillion banking giant to quickly gain market share in an already competitive space.

With Bitcoin ETFs already attracting over $55 billion in inflows, Morgan Stanley is leveraging its massive distribution network to compete with established players. The low fee structure could pressure the entire market, potentially triggering a new wave of price competition among ETF providers.