Ring has launched a new app store designed to unlock additional capabilities for its network of over 100 million cameras. The platform allows developers to build apps for use cases like elder care, business analytics, and rental monitoring, leveraging AI to interpret real-world video and audio data in more meaningful ways. Early examples include tools that detect unusual behavior in elderly users, monitor crowd flow in businesses, and help property owners manage rentals.

The move marks a major shift beyond home security, positioning Ring as a broader AI-powered platform. However, the company is taking a cautious approach to privacy by banning features like facial recognition and license plate tracking amid growing scrutiny over surveillance technology. With a planned expansion and hundreds of apps expected, Ring is betting that its massive installed base can support a new ecosystem—while balancing innovation with user trust.