Decentralized social network Bluesky is preparing to roll out a “dislike” button to fine-tune content personalization and curb toxic interactions.
The feature will help the platform learn what users want to see less of, influencing both feed and reply rankings.
Other updates include improved toxic-reply detection, design tweaks, and a new system mapping “social neighborhoods” — showing users more replies from people they actually interact with.
Bluesky says the goal is to foster “fun, genuine, and respectful exchanges” as it races past 40 million users and seeks to differentiate itself from X and Threads.