Chinese toy giant Pop Mart has once again broken the internet — this time with mini versions of its viral Labubu figurines, standing at just 10.5 cm tall.

The Hype

There are 28 variations in total, including two secret editions. Odds of pulling one? A brutal 1 in 168.

Each toy is sold in a “blind box” for 79 yuan (~$11 / ₽887).

A full set of 14 boxes costs 1106 yuan (~$152 / ₽12,400).

Demand was so insane that online sales sold out instantly — some fans said they couldn’t even load the checkout page before everything was gone.

Starting Aug. 29, Labubu figurines will hit Pop Mart’s offline stores in China, alongside a global online rollout. In the US, they’ll retail for $22.99 (~₽1,845).

From Cult Toy to Global Phenomenon

Labubu figures first appeared in the mid-2010s, but their viral moment came only in late 2024, after American pop stars and K-pop idols started showing them off on social media.

Since then, Pop Mart has basically dominated the “blind box” niche, turning quirky collectibles into a full-blown lifestyle flex.

The Money Side

Profits: up 397% YoY in the first half of 2025, hitting 4.7B yuan.

Revenue: up 204% YoY, reaching 13.9B yuan.

Founder Wang Ning is now ranked #85 on the Bloomberg Billionaires Index, with a fortune of $26.5B — up a staggering $18.8B in 2025 alone.

The Takeaway

Pop Mart isn’t just selling toys — it’s selling hype, rarity, and FOMO. With Labubu’s global rollout, the brand may be on its way to becoming the Funko Pop of the 2020s, but with even stronger luxury-culture vibes.

Question is: would you pay $22.99 for a 10 cm Labubu in a blind box — knowing there’s only a 1 in 168 chance of hitting a rare?