Bitfarms Bets Big on AI and Plans Major Rebrand

[madmax]

Bitfarms is pivoting away from Bitcoin mining and plans to rebrand as Keel Infrastructure. CEO Ben Gagnon stated that the company is moving toward building infrastructure for high-performance computing and AI, signaling a complete transformation of its business model.

The company is developing a 2.2 gigawatt infrastructure pipeline across North America, aiming to support hyperscalers and next-generation AI platforms. This shift reflects rising demand for computing power and positions Bitfarms in a faster-growing sector.

[mendez]

“we failed at mining so now we’re an ai company” bold rebrand