Can Crypto Firms Really Compete in the Gold Market?
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tether’s strength in gold-backed tokens like Tether Gold (XAUT) demonstrates product-market fit, but scaling into trading infrastructure is a separate challenge
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Breaking into gold markets isn’t easy at all
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Relationships run that space.
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XAUT works, but scaling is another level
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Different game outside crypto bubble.
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Iinstitutions don’t move that fast.
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Gold market built over decades.
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Hiring big names isn’t enough.
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Blending crypto + commodities is complex.
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Respect the legacy systems.
