Is FIFA building its own blockchain?

[madtrader]

Yes. FIFA has already moved deeper into blockchain technology by launching its own dedicated blockchain network built on Avalanche infrastructure. The custom Layer-1 network is designed to support digital collectibles, fan engagement tools, and future blockchain-based experiences tied to global football audiences.

FIFA also migrated its FIFA Collect digital collectibles platform onto the new chain, signaling a larger long-term strategy around Web3 integration. FIFA President Gianni Infantino has even publicly discussed the idea of a future “FIFA Coin” or “FIFA Token” during multiple crypto-focused events in recent years.

[bonk]

the future apparently includes watching football

[bonk]

while sponsored by exchanges blockchains stablecoins and possibly a fifa token

[bonk]

and players will be sold in btc haha